Thursday 14 March 2013

CD Release Poster Analysis

This is a example of a poster that is used as a promotional material for a new CD release. This is the poster advertising the release of Taylor Swifts new album Red plus a new single. The first convention that most posters have is the typography and imagery is linked or the same as the album is, in this case the imagery and type is the same as the album itself. This is one of the key principles I must feature in my poster design. The next convention of a CD poster is the 'Included tracks' that is used as a USP (unique selling point) to help sell the album and draw people in who like the singles. This is very important and it must feature on my own design for BooSH's album poster. Another convention is the actual album cover featuring on the poster. In this case it doesn't have the album, it has the single cover that it is also trying to sell. Normally this would be essential on a poster of this nature, so I will have it feature on mine. The last main point that should be on a CD release poster is the date of the release or some telling the audience that that it is 'Out Now' just so that know and are able to buy it when released. This is definitely something I must include in my design. There are also some over things that this poster includes that are not as important with regards to the key conventions but with the audience I have (17 - 30) it is very important that they can access the content of my artist socially.There must  be social details on the poster i.e. facebook, twitter, email, web address etc that will be easy for today's young generation to access whenever where ever, which is, in a way, a new convention for the next generation. This is definitely also going to feature on my poster design.

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