Tuesday 27 November 2012

Calendar - Our Production Plan


Locations

We have a lot of potential location's that we can use to film our music video.  It will be a challenge to avoid using the typical shots at tour school because it could make our music video look lazy.  We have also taken into consideration that we need enough room to use a green screen we had to decide on a big room so that we have space to dance and not damage any of the equipment. We have decided that one of the drama rooms would be an ideal location, this is because we will have enough room to set up the equipment we are going to use e.g. lighting, green screen and camera. In addition the drama room doesn't have any natural lighting, this will be play a major part when filming. By not having any natural lighting it means that it won't affect the green screen when filming, if there is any uneven light shone onto the green screen it could make it more difficult when editing the green screen out. Before we are able to use the room we have to be granted permission from the person who resides in the room, if we are then granted permission we have to negotiate a day and time we are able to use it.

Another location that we are looking to shoot our music video at is Woolwich Polytechnic school for boys. We have decided that we would like to use a different location other than Welling School; this is because we do not want to be predictable in our locations and we would like to think we have made an effort in finding locations other than our own school and as a group we decided that too many videos have been shot in this specific location. Woolwich Polytechnic would be a good location because people wouldn't be familiarized with this location. The location is the main part of the song as it is set in a school, before we can use it we have to obtain permission from the school itself. Again if we are granted with permission we have to see when we are able to shoot, we have to find a time and day that suits us all. The way in which we would get the access to woolwich poly, is to write a letter to the school asking permission to use there school two night after school hours to get the maximum amount of shots.

Potential Errors

There are several potential errors that could affect the shooting of our music video. The first and major problem is that our first choice location, Woolwich Polytechnic, may be unwilling to allow us to film there, we also have to get permission to use the rooms that we are going to be in use, we plan on using a drama room and we will have to get permission to use it from the teacher in the room. Both of these problems can be avoided by simply getting permission before we go there and getting a time slot as to when we can use the spaces that we want, and after we have got the permission then we will be good to go on with filming. Another potential problem is that we all have to learn the dance routines that we will be performing in the music video. We can eradicate this by making sure that we are all practising the dances prior to the filming and together so that we can all try to be in time when it actually comes to shooting the video.We will have to edit out the green-screen and make sure that the lighting is correct so that during editing this doesn't cause a problem a error with the lighting could lead to us having to re-shoot the whole video as the lighting was just wrong, and we have to make sure that the green-screen is set up properly to give us the best results. If we can avoid all of these errors then we will have made the best music video that we possibly could.

Friday 23 November 2012

Green Screen Test



This is our testing of the green screen in order to ensure that our music video will work as the green screen will play a very important aspect in our music video. As you can see from the video and the crazy dancing you can tell that the green screen will be able to work perfectly and we shouldn't have any problems in using the chroma key effect in our music video. We used a new programme in order to make this test work and that is called 'Adobe After Effects CS6'. What this programme gives us is a better chroma key effect on the video making me look like I am almost on a beach scene. I am glad this has worked as it means that we can now focus on getting the other aspects of our music video up to scratch.

Green Screen Set Up

This is a video based on how to set up a green screen. What this video gives us information on is how to lay out the green screen, what you need to setup the green screen and where to light the green screen in order to make sure that it will work perfectly. This youtube video will give us tips on how to light and prepare a green screen to maximum effect so that our music video will look like the best of quality.

Animatic - One More Time


Once we had finished the storyboard, we decided to create a animatic to get a primary idea of what the final video would look like. We took photos of the storyboard and put them in to a movie with the music behind it. When then had to match the timings of each shot, to make sure it all works together.
The feedback we received form the course leader was very positive, with a few minor criticisms. The first piece of feedback was the music did to sound high quality and it did not match the storyboard exactly. This meant that the slow part of the song One More Time was out of sync with what we decide it would go with in our video. Despite this comment she believe that the video has a lot of potential and if the video is shot well it could be very successful. We are very happy with this feedback as it allows us to move on and start to shot the music video properly. 

Tuesday 20 November 2012

Journal Two

For the last week we have been getting the necessary preparation needed before we start to shoot out music video. This meant we had to draw out a detailed storyboard and then create a animatic which will give the rest of the class and us a basic image for the final video. We started this process with a discussion (which is below) which allowed us as a collective to decide what we like/didn't like and comment /queries about the idea so far. Thus allowing us to move on and start to study our song and figure out exactly what each part the song would look like in the final video.  As a group we worked together to finish the story board in the fastest time so that we could move on to creating the animatic. This was a key part of the process so far as it is the first time we see our ideas come together. Overall I think we have a good idea so far but I still think we need to look at the video layout and also the length of the song (as it last 5 minutes) it is hard to fill the whole thing. The next stage is to so a few screen test to make sure the idea can definitely be accomplished.

Progress, Ideas and Discussion

Tuesday 6 November 2012

Blog Feedback


Pitch Feedback

Things that need developing are;

  • Who will we have dancing for our videos. For this development we will need to find 4 people who are going to be the main dancers and that is already sort within the group as each of us group members will be the 4 main dancers.
  • Randomness of our video. Now that we have sat down and talked about it as a group, our music video will still be random in way that we do not know what music dance routine is coming next but it won't be so random that it does not make any sense.
  • Make sure the idea of spoofing actually gets across. We as a group are going to make sure that we get the idea of spoofing across as none of us are professional dancers so we cannot recreate the music videos perfectly so there will be some sort of bad dancing element within the video. Also we are all boys so when it comes to the girl music videos then you will be able to tell that we are spoofing the video.
  • We need a theme and it needs to flow. Now we as a group have made sure to deal with this head on as if the music video doesn't flow then it wont work. So what we have decided to do is use a corridor in order to link all the dance routines together and what will happen is our main dancer out of the four will walk into different rooms and there we will find the different dance routines in each room. This theme of having the corridor and the rooms will keep our music video flowing.
  • The target audience of our music video. At the moment our target audience is aimed at males aged 16-25 (our primary audience) however this needs to change as i think that it is both genders who we should be aiming at and it also should be aimed at a more 'clubbers' profiled audience so we are also changing the age from 16-25 to 18-25 in order for it to be a more adult specific gender that is not primarily based on one gender but that is aimed at both genders.
  • Our record label. What needs developing about this aspect of our music video is the fact that the record label we have chosen for our music video is too mainstream and we have been questioned on this but based on the artists that sony BMG already have we have decided that we are going to stick with them.
The Things That Work Are;
  • The intertextual references with regards to Goodwins theory.
  • The logo  and branding for our artist is also very good.
  • The idea of spoofing pop/dance music videos.
  • Our audience profile and mood board are also very bold and detailed. 
Things that need developing are;

  • Who will we have dancing for our videos. For this development we will need to find 4 people who are going to be the main dancers and that is already sort within the group as each of us group members will be the 4 main dancers.
  • Randomness of our video. Now that we have sat down and talked about it as a group, our music video will still be random in way that we do not know what music dance routine is coming next but it won't be so random that it does not make any sense.
  • Make sure the idea of spoofing actually gets across. We as a group are going to make sure that we get the idea of spoofing across as none of us are professional dancers so we cannot recreate the music videos perfectly so there will be some sort of bad dancing element within the video. Also we are all boys so when it comes to the girl music videos then you will be able to tell that we are spoofing the video.
  • We need a theme and it needs to flow. Now we as a group have made sure to deal with this head on as if the music video doesn't flow then it wont work. So what we have decided to do is use a corridor in order to link all the dance routines together and what will happen is our main dancer out of the four will walk into different rooms and there we will find the different dance routines in each room. This theme of having the corridor and the rooms will keep our music video flowing.
  • The target audience of our music video. At the moment our target audience is aimed at males aged 16-25 (our primary audience) however this needs to change as i think that it is both genders who we should be aiming at and it also should be aimed at a more 'clubbers' profiled audience so we are also changing the age from 16-25 to 18-25 in order for it to be a more adult specific gender that is not primarily based on one gender but that is aimed at both genders.
  • Our record label. What needs developing about this aspect of our music video is the fact that the record label we have chosen for our music video is too mainstream and we have been questioned on this but based on the artists that sony BMG already have we have decided that we are going to stick with them.
The Things That Work Are;
  • The intertextual references with regards to Goodwins theory.
  • The logo  and branding for our artist is also very good.
  • The idea of spoofing pop/dance music videos.
  • Our audience profile and mood board are also very bold and detailed. 



Above are the feedback sheets we received after delivering our pitch. Overall I am happy with all the comments made and I will definitely think about the points that do not work.  For example our target audience could be worked on, i.e. changing it from teens to clubbers 20 - 35 yea old.