From looking at the video as a whole there is a huge intertexual reference when they show the lines of the song on pieces of cardboard. Although that this is commonly use in videos now, it still relates back to one of the first ever music videos. The fact that the video is shot like a movie is another intertexual reference which is shown strongly by the use of opening credits. The fact that the story is of a a elephant escaping from a zoo to get back to his family in the wild (paradise) could mean that the band could feel the same way about playing music together, therefore paradise. The whole video is very light hearted and could be Coldplay's way of saying they take there music seriously, but not themselves.
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