Above is a example of another digital pack from the R&B artist Lloyd Banks. The first thing I see is the hugh intertexual reference to money and the connotations of that. The dollar bill is iconic in the world for its gangster link and the fact that as a gangster you are constantly trying to get more money, legal or not. The idea that Lloyd Banks has chosen this style is to build a image for identify in which his fans of the him can look up to and aspire too. There are two ways of reading this pack. The first is the representations of youth and also in some cases black people and how they are shown in society, it is usually very negative relating to crime and violence that money could be the problem. The other way of reading the artwork is the fact that it could mean that it is for young people to have high dreams and could aspire to do as well as Lloyd and as the cover shows to make a lot of money. The colour scheme is very true to the gangster way of life and the dollar bill. Overall I like this digital pack due to it nature of building identities for the artist. With relation to my artist, we want to build a very light heart image and to show that the artist does not take himself too seriously.
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