Here is another example of a music video that has infulenced our decisions when creating our own music video. As soon has the music video starts, the first thing the viewer sees is a very bold intertexual reference to Danny Boyle's 28 Day Later, with that exact title appearing at the beginning. This may have been used to relate to the world of iconic dance routines and how they can turn into big pandemics, much like this years Gangnam style. As the video proceeds, the outfits become very wacky and colourful contrasting the abanded setting which the video sets up which is used to twist or mock the seriousness of apococlpse movies, giving the video a much lighter hearted feel. they also intertuexualise the 80's dress sense and gives people who lived in the era something to relate to. I think the reason that the director chose to film the video on a street, is for one it is a chep set, and two, it is relatable to audiences. Throughout the video, the shots are styles to look like movies, but as the song develops there is a long shot dance routine where we see the two lead singers plus dancer performing the routine of the music. This is a import convention of all dance songs as it creates the inconic moves which people can what and try to imitate. Essciatially I would like to create the same sort of tyle in my music video.
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