Friday, 23 November 2012

Green Screen Test



This is our testing of the green screen in order to ensure that our music video will work as the green screen will play a very important aspect in our music video. As you can see from the video and the crazy dancing you can tell that the green screen will be able to work perfectly and we shouldn't have any problems in using the chroma key effect in our music video. We used a new programme in order to make this test work and that is called 'Adobe After Effects CS6'. What this programme gives us is a better chroma key effect on the video making me look like I am almost on a beach scene. I am glad this has worked as it means that we can now focus on getting the other aspects of our music video up to scratch.

Green Screen Set Up

This is a video based on how to set up a green screen. What this video gives us information on is how to lay out the green screen, what you need to setup the green screen and where to light the green screen in order to make sure that it will work perfectly. This youtube video will give us tips on how to light and prepare a green screen to maximum effect so that our music video will look like the best of quality.

Animatic - One More Time


Once we had finished the storyboard, we decided to create a animatic to get a primary idea of what the final video would look like. We took photos of the storyboard and put them in to a movie with the music behind it. When then had to match the timings of each shot, to make sure it all works together.
The feedback we received form the course leader was very positive, with a few minor criticisms. The first piece of feedback was the music did to sound high quality and it did not match the storyboard exactly. This meant that the slow part of the song One More Time was out of sync with what we decide it would go with in our video. Despite this comment she believe that the video has a lot of potential and if the video is shot well it could be very successful. We are very happy with this feedback as it allows us to move on and start to shot the music video properly. 

Tuesday, 20 November 2012

Journal Two

For the last week we have been getting the necessary preparation needed before we start to shoot out music video. This meant we had to draw out a detailed storyboard and then create a animatic which will give the rest of the class and us a basic image for the final video. We started this process with a discussion (which is below) which allowed us as a collective to decide what we like/didn't like and comment /queries about the idea so far. Thus allowing us to move on and start to study our song and figure out exactly what each part the song would look like in the final video.  As a group we worked together to finish the story board in the fastest time so that we could move on to creating the animatic. This was a key part of the process so far as it is the first time we see our ideas come together. Overall I think we have a good idea so far but I still think we need to look at the video layout and also the length of the song (as it last 5 minutes) it is hard to fill the whole thing. The next stage is to so a few screen test to make sure the idea can definitely be accomplished.

Progress, Ideas and Discussion

Tuesday, 6 November 2012

Blog Feedback


Pitch Feedback

Things that need developing are;

  • Who will we have dancing for our videos. For this development we will need to find 4 people who are going to be the main dancers and that is already sort within the group as each of us group members will be the 4 main dancers.
  • Randomness of our video. Now that we have sat down and talked about it as a group, our music video will still be random in way that we do not know what music dance routine is coming next but it won't be so random that it does not make any sense.
  • Make sure the idea of spoofing actually gets across. We as a group are going to make sure that we get the idea of spoofing across as none of us are professional dancers so we cannot recreate the music videos perfectly so there will be some sort of bad dancing element within the video. Also we are all boys so when it comes to the girl music videos then you will be able to tell that we are spoofing the video.
  • We need a theme and it needs to flow. Now we as a group have made sure to deal with this head on as if the music video doesn't flow then it wont work. So what we have decided to do is use a corridor in order to link all the dance routines together and what will happen is our main dancer out of the four will walk into different rooms and there we will find the different dance routines in each room. This theme of having the corridor and the rooms will keep our music video flowing.
  • The target audience of our music video. At the moment our target audience is aimed at males aged 16-25 (our primary audience) however this needs to change as i think that it is both genders who we should be aiming at and it also should be aimed at a more 'clubbers' profiled audience so we are also changing the age from 16-25 to 18-25 in order for it to be a more adult specific gender that is not primarily based on one gender but that is aimed at both genders.
  • Our record label. What needs developing about this aspect of our music video is the fact that the record label we have chosen for our music video is too mainstream and we have been questioned on this but based on the artists that sony BMG already have we have decided that we are going to stick with them.
The Things That Work Are;
  • The intertextual references with regards to Goodwins theory.
  • The logo  and branding for our artist is also very good.
  • The idea of spoofing pop/dance music videos.
  • Our audience profile and mood board are also very bold and detailed. 
Things that need developing are;

  • Who will we have dancing for our videos. For this development we will need to find 4 people who are going to be the main dancers and that is already sort within the group as each of us group members will be the 4 main dancers.
  • Randomness of our video. Now that we have sat down and talked about it as a group, our music video will still be random in way that we do not know what music dance routine is coming next but it won't be so random that it does not make any sense.
  • Make sure the idea of spoofing actually gets across. We as a group are going to make sure that we get the idea of spoofing across as none of us are professional dancers so we cannot recreate the music videos perfectly so there will be some sort of bad dancing element within the video. Also we are all boys so when it comes to the girl music videos then you will be able to tell that we are spoofing the video.
  • We need a theme and it needs to flow. Now we as a group have made sure to deal with this head on as if the music video doesn't flow then it wont work. So what we have decided to do is use a corridor in order to link all the dance routines together and what will happen is our main dancer out of the four will walk into different rooms and there we will find the different dance routines in each room. This theme of having the corridor and the rooms will keep our music video flowing.
  • The target audience of our music video. At the moment our target audience is aimed at males aged 16-25 (our primary audience) however this needs to change as i think that it is both genders who we should be aiming at and it also should be aimed at a more 'clubbers' profiled audience so we are also changing the age from 16-25 to 18-25 in order for it to be a more adult specific gender that is not primarily based on one gender but that is aimed at both genders.
  • Our record label. What needs developing about this aspect of our music video is the fact that the record label we have chosen for our music video is too mainstream and we have been questioned on this but based on the artists that sony BMG already have we have decided that we are going to stick with them.
The Things That Work Are;
  • The intertextual references with regards to Goodwins theory.
  • The logo  and branding for our artist is also very good.
  • The idea of spoofing pop/dance music videos.
  • Our audience profile and mood board are also very bold and detailed. 



Above are the feedback sheets we received after delivering our pitch. Overall I am happy with all the comments made and I will definitely think about the points that do not work.  For example our target audience could be worked on, i.e. changing it from teens to clubbers 20 - 35 yea old.